Arcā Collections
From logo to shutter click.
A holistic visual foundation.
Arcā is a curated vintage furniture brand offering carefully selected pieces that combine sculptural character with everyday functionality. The founder approached us to develop a name and identity that would reflect the brand’s thoughtful curation, rooted in design history and relevant to contemporary living.
I led the art direction and, in close collaboration with a brand strategist, helped define a visual identity and narrative that felt clear, warm, and intentional.
The launch imagery was photographed by me in a natural light studio in Amsterdam, capturing around 30 pieces with a focus on materiality, form, and atmosphere.
Full-scope direction.
Arcā launched with a brand identity rooted in timeless, minimalist design, emotional depth, and quiet strength. The identity now resonates with a discerning, design-savvy audience and provides a strong foundation for future campaigns and organic growth across digital platforms.
Alongside the brand system, a cohesive set of product images was delivered for the launch, suitable for a well-curated e-commerce experience. I also provided creative guidance to ensure consistency in future shoots as the collection evolves.
Responsibilities.
Creative lead – brand identity development in collaboration with a brand strategist
Naming direction – proposing and shaping the meaning behind the brand name “Arcā”
Visual identity – designing a word and logo mark that balances heritage and simplicity, creating a full design system with type, color, layout, and brand book documentation including photography guidance
Photography – directing and shooting product and brand imagery
Digital toolkit – designing templates for social and ongoing brand use