Eunoia Experiences
From rebrand to content production.
Long-term creative impact.
Eunoia Experiences offers immersive retreats rooted in creativity, wellbeing, and intentional growth. Built on the belief that fulfillment comes from self-awareness and courageous action, the brand creates space for people to reset, connect, and move forward with clarity.
I worked closely with the founder across multiple stages of the brand's development, from a full rebrand to content creation on the ground during retreats in Bali and Sri Lanka.
Full-spectrum output.
The rebrand aimed to create a more aligned and emotionally resonant presence that would speak to Eunoia’s core audience: wellness-focused, experience-driven travelers, predominantly female, seeking meaningful connection through culture and self-exploration.
Together with the founder, I defined the visual direction of the brand including the color palette, mood, typography system, and imagery style. We developed a cohesive brand system, a new logo, social media templates, and design guidelines that reflect the brand’s blend of emotional clarity and grounded design.
The new identity laid a strong foundation for visual consistency, while the solo-produced retreat content gave the brand a wide range of material to grow its community and promote upcoming experiences through both organic reach and paid campaigns.
The reset retreat promotion.
Targeted Social Media ads.
Testimonials.
Social proof retreat promotion.
Responsibilities.
Creative direction – leading the rebrand in close collaboration with the founder
Visual identity – defining the brand’s look and feel including logo, color, typography, and imagery style
Design system – creating reusable templates for social media and other digital touchpoints
Video ad creation – producing a set of promotional reels for a Bali retreat
Content creation – solo video recording and photography during the Sri Lanka retreat, including on-site direction and editing
Asset curation – preparing a library of branded content suitable for both organic and paid marketing